Monday, 16 February 2015

‘Fifty Shades of Grey': Counting Down the Records the Erotic Romance Broke

Fifty Shades of Grey” torched record books this weekend, debuting to a white hot $81.7 million domestically and $239.7 million globally.
By introducing moviegoers to little explored sections of the Kama Sutra, Universal Pictures’ erotic romance became the highest-grossing Presidents Day Weekend opener. It also established new benchmarks for R-rated fare.
Not shabby for a film that cost $40 million to produce before factoring in promotional and distribution costs. Sam Taylor-Johnson directed the film with Jamie Dornan and Dakota Johnson assuming the lead roles. Sequels to the picture have yet to earn a greenlight, but given the results, that appears to be a formality.
Here’s a look at some of the records that got incinerated thanks to Christian Grey’s smoldering glare.
  • Biggest Presidents Day Weekend Opener
    (Previous record holder was “Valentine’s Day” with $56.3 Million)
  • Second Highest Grossing Debut for a Film by a Female Director
    (Current record holder is “The Matrix Reloaded” from Lana Wachowski)
  • Highest Number of Playdates for an R-rated Opening with 3,646 locations
    (Previous record holder was “The Hangover Part II” with 3,615)
  • Biggest Single-Day February Gross with Saturday’s $36.7 Million Haul
    (Previous record holder was “Passion of the Christ” with $33.1 million)
  • Second Biggest February Debut
    (Record holder remains “The Passion of the Christ” with its $83.9 million opening)
  • Fourth Biggest R-Rated Opening
    (Record holders are “The Matrix Reloaded with $91.8 million, “The Hangover Part II” with $85.9 million and “The Passion of the Christ” with $83.9 million)
  • Universal’s Second Biggest International Box Office Debut with $158 million
    (Record holder is “Fast & Furious 6″ with $160.3 million)
  • Biggest R-Rated Opening Internationally
    (Previous record holder was “The Matrix Revolutions” with $117 million)

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